Food these days these days is a click away. Came home exhausted? Swiggy it. Came from work? Swiggy it. Don’t know how to cook? Swiggy it.
Found in 2014, Swiggy is India’s leading on-demand food delivery platform with a vision to raise the quality of life for the urban consumer by offering convenience. They act as the mediator between the supplier and consumer.
Started by the alumni of India’s top engineering colleges, namely IIT Kharagpur and BITS Pilani, the founders of the Bangalore-based start-up are Nandan Reddy, Sriharsha Majety and Rahul Jaimini. Before the launch of Swiggy, Sriharsha Majety and Nathan Reddy, saw an opportunity in the unorganized logistics and shipping sector. The start-up’s idea was very unique with potential especially because it involved technology, the driving force of future.
But with the lack of technology-focused team and major players decided to ship products on their own, things didn’t go as planned. The venture shut down within the year of its commencement.
Learned from past experiences, they started to look for something that can be achieved with a click of a button. With the success of Ola and Uber, the three partners were mesmerized and saw a massive potential in the hyperlocal market. They planned and initiated its food delivery operations in 2014 with 6 delivery boys providing food from 25 restaurants. Of course, they faced many challenges as not many investors were ready to put their money into some food business. But swiggy’s success is driven by the faced that food delivery options weren’t planned in place and people started becoming more busier and lazier as time grew.
Today, Swiggy by connecting consumers to over 1,00,000 restaurant partners provide a single window for ordering from a wide range of restaurants and delivering the tasty food to your door-step across 200 cities in India. With the use of innovative technology, Swiggy decided to provide a hassle-free, fast and reliable delivery experience. They observed and understood the sufferings of the customer as the restaurants took extended time to deliver the food.
